Features - Smart Push Targeting
for Every Website Type
Understand exactly who to notify, when, and why. Boost conversions, engagement & retention with audience segmentation that works.
Based on your website type, you may want to send web push notifications to certain customers only.
🛒 Ecommerce Website
An ecommerce website is an online store that sells physical products, digital goods, or services directly to customers. Visitors can browse items, add them to a cart, and complete a purchase online.
Audience / Subscriber Target Options – Send notifications to shoppers based on buying behavior
Segment your subscribers by cart activity, visit frequency, device type, location, and engagement level to recover abandoned sales, convert warm prospects, and reward loyal customers.
Abandoned checkout users
These are people who added items to their shopping cart, started the checkout process, but left before completing the purchase. They have high buying intent but got distracted or hesitated. Sending them a reminder with a small incentive can recover lost sales.
Warm prospects
These users have visited your product pages or pricing pages but have never added anything to cart or purchased. They are researching and comparing options. A gentle nudge about scarcity or popularity can push them toward a decision.
Frequency of visits
This targets users based on how many times they have visited your website. Repeat visitors show strong buying intent. The more visits without purchase, the more likely they need a final trigger.
Last visit (inactive users)
These are subscribers who have not visited your website for a specific period, such as 15, 30, or 60 days. Re-engaging them with an exclusive deal or reminder can bring them back before they forget you completely.
Best active time
This refers to the specific hours or days when your audience is most likely to be online and receptive to notifications. By analyzing click data, you can schedule campaigns during these peak windows for higher open rates.
Device type
You can segment subscribers based on whether they use a mobile phone, tablet, or desktop computer. Mobile users may prefer quick, scannable offers, while desktop users might respond better to detailed product information.
Geo + Time zone
This combines a user’s physical location with their local time zone. You can send location-specific offers, such as free delivery in a certain city or a store opening alert, without waking them up at odd hours.
Users gained (source)
This segments subscribers based on how they originally found your website – for example, through social media, search engines (SEO), email links, or paid ads. Each source indicates different intent levels.
Time spent on site
Users who spend a long time browsing your website (e.g., more than 3 minutes) have high purchase intent. They are reading reviews, comparing models, or hesitating at the last moment. A timely notification can close the sale.
Clicked last 5 notifications
These are users who have tapped or clicked on your last several push notifications. They are your most engaged buyers. Rewarding them with premium offers or early access strengthens loyalty.
Exclude inactive users
This is a filter that removes subscribers who have not clicked or engaged with your last several notifications. Sending to them would lower your click-through rate and potentially harm your sender reputation.
Life cycle automation
This is a pre-designed sequence of notifications that triggers automatically based on user behavior or time since signup. For ecommerce, a typical sequence might be: Day 1 (welcome discount), Day 3 (best sellers), Day 7 (abandoned cart reminder).
🎓 Elearning Website
An elearning website offers structured courses, training programs, tutorials, or certification programs online. Users can enroll, watch video lessons, take quizzes, and earn certificates.
Audience / Subscriber Target Options – Send notifications to learners based on course interest
Target users by time spent on course pages, visit frequency, engagement level, and referral source to increase enrollments, re-engage inactive learners, and promote advanced certifications.
Time spent on site
Users who spend several minutes browsing course catalogs, reading syllabus details, or watching preview videos are showing strong interest. They are likely to enroll if given a gentle push.
Warm prospects
These are subscribers who have visited specific course pages but have not enrolled. They are comparing prices or instructors. A message about limited seats or an upcoming deadline can convert them.
Life cycle automation
This is an automated sequence that guides new users from signup to first purchase. A typical elearning sequence might be: Day 1 (welcome and course recommendations), Day 3 (free lesson access), Day 5 (discount offer).
Highly engaged users
These are learners who complete lessons, take quizzes, or log in daily. They are ready for advanced courses or premium certifications. Upselling them at the right moment increases lifetime value.
Last visit
These users have not opened your elearning platform for a while, such as 14 or 30 days. They may have lost motivation or gotten busy. A friendly reminder to continue where they left off can re-engage them.
Geo + Time zone
Different regions may have different language preferences, exam schedules, or public holidays. Sending region-specific course recommendations at appropriate local times improves relevance.
Users gained (source)
Subscribers who came from YouTube may prefer beginner-friendly video lessons. Those from search engines may be looking for certification programs. Tailor your messaging accordingly.
Frequency of visits
Users who visit your elearning website daily or every other day are highly motivated learners. They are good candidates for subscription plans or bundled course offers.
Best active time
Most elearning users study in the evening or on weekends. Sending notifications during these peak study hours (e.g., 8 PM to 10 PM) increases the chance they will click and enroll.
Clicked last 5 notifications
Users who consistently click your push alerts are showing trust and interest. You can promote advanced masterclasses or live webinars to this warm audience.
First-time visitors
These are brand new users who have not yet enrolled in any course. Offering a free lesson or a small discount removes the initial barrier to entry.
📝 Blog Website
A blog is a content-based website that publishes articles, guides, opinion pieces, or tutorials on specific topics. Readers come for information, entertainment, or advice rather than to buy products.
Audience / Subscriber Target Options – Send notifications to readers based on reading habits
Reach your audience by visit frequency, engagement level, location, time zone, and click history to share new articles, re-engage inactive readers, and grow loyal readership.
First-time visitors
These users have just landed on your blog for the first time. They do not know your best content yet. Welcoming them and suggesting your most popular articles increases the chance they will subscribe.
Highly engaged users
These are readers who spend minutes on each article, scroll to the bottom, or leave comments. They value your content deeply. Notify them instantly when a new article publishes.
Best active time
Blog readers often have routines – morning coffee reading, lunch break scrolling, or evening deep dives. Sending notifications at their preferred time (e.g., 8 AM or 8 PM) boosts open rates.
Clicked last 5 notifications
These readers have tapped on your previous article alerts. They trust your headlines. You can promote similar topics or series they have shown interest in.
Exclude inactive users
Readers who have not clicked any notification in the last 10–15 alerts are likely uninterested. Removing them from future campaigns protects your engagement metrics.
Geo targeting
This sends notifications based on a reader’s physical location. A local blog about Mumbai restaurants can alert users only in Mumbai. A travel blog can send destination guides relevant to the reader’s country.
Time zone
A reader in India should not receive a “good morning” post at 3 AM their time. Scheduling by time zone ensures notifications arrive during appropriate waking hours.
Users gained (source)
Readers who came from search engines (SEO) often want detailed, informative, long-form content. Readers from social media prefer trending, short, or listicle-style posts.
Frequency of visits
Daily or weekly readers are your loyal audience. They appreciate regular updates such as weekly digests or series continuations.
Last visit
Readers who have not returned in two weeks or more may have forgotten about your blog. A “catch up” message with headlines from their absence can bring them back.
Life cycle automation
A sequence for blogs might be: Day 1 (welcome and top 3 articles), Day 3 (ask for feedback or subscription), Day 7 (best article from last week).
📰 News Website
A news website delivers current events, headlines, and updates on topics such as politics, sports, business, entertainment, and weather. Readers expect speed, accuracy, and frequent updates.
Audience / Subscriber Target Options – Send notifications to readers based on news consumption
Deliver breaking news, morning briefings, and local updates by targeting users based on active time, device type, geo location, and engagement history for maximum impact.
Time zone
News happens globally, but readers care most about local timing. A breaking news alert about a morning event should not arrive at midnight. Sending by time zone respects the reader’s local day.
Geo targeting
Local news is highly relevant. A user in Delhi does not need traffic updates from Mumbai. Use location to send city-specific crime, weather, or election alerts.
Best active time
Most news readers check headlines in the morning (7–9 AM) and evening (6–8 PM). Sending a morning briefing and an evening summary aligns with natural reading habits.
Highly engaged users
These are readers who click every notification or spend minutes on articles. They want breaking news as soon as it happens, even outside regular hours.
Device type
Mobile users need short, urgent alerts that load quickly. Desktop users may prefer longer summaries or in-depth analysis. Customize notification length and link destination accordingly.
Frequency of visits
Daily readers may prefer a morning digest. Weekly readers may need a weekend roundup. Adjust your messaging based on how often they return to your site.
Users gained (source)
Readers who come from social media often want viral or entertainment news. Readers from search engines may be looking for fact-checked, serious journalism.
Last visit
Users who have not opened your news app or website for several days may have missed major events. A “catch up” message summarizing top stories from their absence can re-engage them.
Clicked last 5 notifications
These readers consistently click your breaking news alerts. They trust your brand. You can send them follow-up stories or related deep-dives on topics they opened.
💬 Forum Website
A forum is a community discussion platform where users post questions, answers, opinions, and threads on specific topics. Value comes from user-generated content and conversations.
Audience / Subscriber Target Options – Send notifications to members based on participation level
Engage your community by targeting active contributors, lapsed members, category-specific visitors, and first-time users to boost discussions and reduce drop-offs.
Frequency of visits
Users who visit daily or weekly are active community members. Encouraging them to participate in trending discussions keeps the forum lively.
Highly engaged users
These are users who post answers, upvote content, or reply to others. They care about recognition and replies. Notify them immediately when someone interacts with their content.
Last visit
Users who have not logged in for two weeks or more may be losing interest. A notification about new answers to a question they followed can bring them back.
Time spent on site
Users who spend long minutes reading threads or typing responses are your most valuable members. They may be ready for moderator roles or premium memberships.
Site category based
Forums often have subcategories like #Gaming, #Health, or #Finance. You can send category-specific alerts only to users who have visited or posted in that category.
Best active time
Forum activity often peaks in the evening or on weekends. Sending notifications during these hours increases the chance of real-time participation.
First-time visitors
New users may feel lost. A welcome notification that guides them to an introduction thread or community rules improves retention.
Users gained (source)
Users from different sources may need different guidance. Someone from a Google search may need help posting a question. Someone from social media may need help finding popular threads.
Clicked last 5 notifications
Users who click your alerts are actively engaged. Send them notifications about new replies to threads they have participated in.
🌐 Social Networking Website
A social networking platform allows users to create profiles, connect with friends or followers, share content (photos, statuses, videos), and interact through likes, comments, and messages.
Audience / Subscriber Target Options – Send notifications to users based on social activity
Notify members about new interactions, re-engage inactive users, personalize content by click behavior, and automate onboarding to keep your platform sticky and active.
Highly engaged users
These users log in daily, post content regularly, and interact with others. They value real-time updates about likes, comments, and new followers.
Frequency of visits
Users who visit multiple times per day are your core audience. Reminding them to check messages or notifications keeps them returning.
Best active time
Social media usage peaks during lunch breaks (12–1 PM), evening commutes (5–7 PM), and late night (9–11 PM). Sending during these windows maximizes opens.
Device type
Mobile users expect instant, short notifications (new message, new like). Desktop users may tolerate longer updates (weekly summary, suggested connections).
Time zone
A user in India should receive morning updates at 7 AM IST, not 7 AM PST. Time zone alignment ensures notifications feel personal and timely.
Last visit
Users who have not opened the app in a week may be drifting away. A notification about pending friend requests or popular posts from their network can re-engage them.
Clicked last 5 notifications
These users respond to your alerts consistently. Send them personalized content based on what they clicked – for example, more posts from a specific friend or pages they follow.
Exclude inactive users
Users who never click notifications are just adding noise. Filtering them out protects your deliverability and reduces unsubscribes.
Users gained (source)
Users who signed up after clicking a friend invite may need friend suggestions. Users who signed up after a content ad may need content recommendations.
Life cycle automation
A typical social network onboarding sequence: Day 1 (complete profile), Day 2 (find friends), Day 3 (make first post), Day 7 (notification settings guide).
📋 Listing Website
A listing website is a directory or marketplace where users browse listings such as real estate properties, jobs, rental apartments, used cars, or local business services. Each listing contains details, prices, and contact information.
Audience / Subscriber Target Options – Send notifications to searchers based on listing interest
Target users by location, listing views, time spent, visit frequency, and category preferences to connect them with relevant properties, jobs, or services faster.
Geo targeting
Listing websites are highly location-dependent. A user looking for a 2BHK flat in Mumbai does not want alerts for Delhi properties. Use GPS or IP-based location to send relevant local listings.
Warm prospects
These users have viewed specific listings but not contacted the seller or taken action. They are comparing options. A price drop or status change (e.g., “recently reduced”) can trigger a decision.
Time spent
Users who spend several minutes on a listing page (e.g., reading description, viewing photos, checking map) have high intent. They are serious buyers or renters.
Frequency of visits
Users who return multiple times to search or view listings are actively in the market. They may appreciate a “new listings since your last visit” summary.
Time zone
Real estate and business inquiries happen during local business hours. Sending notifications at 10 AM in the user’s time zone is more effective than midnight.
Users gained (source)
Users who came from search engines may be in research stage and need “how to choose” guides. Users from social ads may be impulse browsers and need urgency-based messages.
Last visit
Users who haven’t visited in two weeks may have found something or given up. A “new listings added” reminder can bring them back to check again.
Clicked last 5 notifications
These users engage with your alerts. If they clicked on 2BHK flats before, send them only 2BHK alerts. If they clicked on commercial spaces, send commercial listings.
Site category based
Listing sites often have categories like “Flats,” “Cars,” “Furniture,” or “Jobs.” Send alerts only from categories a user has viewed or searched.
Device type
Mobile users want quick actions like “Call agent” or “Message seller.” Desktop users may prefer detailed maps and photo galleries.
🎨 Portfolio Website
A portfolio website showcases a creative professional’s work, skills, and services. It is used by freelancers, designers, photographers, writers, and artists to attract clients or employers.
Audience / Subscriber Target Options – Send notifications to potential clients based on portfolio interest
Reach visitors who spend time on your work, re-engage past viewers, personalize follow-ups by source, and guide first-time visitors toward hiring you.
Time spent
Visitors who spend a long time browsing your portfolio (e.g., scrolling through multiple projects, reading case studies) are genuinely interested in your work. They may be potential clients or employers.
First-time visitors
New visitors do not know your style or expertise. A welcome notification that highlights your best or most relevant project builds immediate trust.
Device type
Desktop users can view high-resolution images and detailed case studies. Mobile users may want a quick reel or contact button. Optimize the landing page accordingly.
Geo targeting
If you offer local services (e.g., wedding photography in Delhi), send notifications only to users in Delhi. If you work remotely, you may skip this.
Users gained (source)
Visitors from LinkedIn may want professional case studies and testimonials. Visitors from Instagram may want visual portfolios and behind-the-scenes content.
Last visit
Users who visited your portfolio weeks ago may have forgotten about you. A notification about a new project similar to what they viewed can rekindle interest.
Best active time
Potential clients often browse portfolios during business hours (10 AM to 4 PM) on weekdays. Sending notifications during these hours reaches decision-makers.
Clicked last 5 notifications
Users who click your alerts are warm leads. If they clicked on logo design projects, send them more logo design examples. If they clicked on web design, send web design.
Life cycle automation
A portfolio sequence for freelancers: Day 1 (welcome and best work), Day 3 (client testimonials), Day 7 (request a quote or consultation).
⚙️ SaaS Website
SaaS (Software as a Service) is a business model where software is hosted online and users pay a subscription to access it. The website explains features, pricing, and allows signups for free trials or paid plans.
Audience / Subscriber Target Options – Send notifications to users based on product usage
Target free trial users, engaged customers, inactive accounts, and feature-specific visitors to improve activation, reduce churn, and drive upgrades.
Warm prospects
These users have visited your pricing page, feature comparison page, or signup page but have not started a trial or purchased. They are comparing you with competitors.
Life cycle automation
A SaaS onboarding sequence is critical for retention. Typical flow: Day 1 (welcome and setup guide), Day 3 (key feature tutorial), Day 7 (upgrade offer or webinar invite).
Highly engaged users
These users log in daily, use multiple features, or have connected their team accounts. They are ready for advanced feature announcements or upsell offers.
Last visit
Users who have not logged in for 14–30 days are at risk of churning. A re-engagement notification reminding them of value or offering help can win them back.
Device type
Mobile users may need quick notifications (e.g., “New comment on your project”). Desktop users may tolerate longer, educational messages about features.
Time spent
Users who spend a long time inside your app (e.g., 30+ minutes) are power users. They may benefit from keyboard shortcuts, automation tips, or beta features.
Frequency of visits
Daily users are your most loyal customers. Weekly users may need nudges to adopt more features. Monthly users may need win-back campaigns.
Users gained (source)
Users who came from educational content (blogs, webinars) may need tutorials. Users who came from sales ads may need pricing or ROI information.
Geo targeting
SaaS products often have region-specific compliance (GDPR for Europe, data residency for India) or pricing. Send relevant updates based on location.
Clicked last 5 notifications
These users engage with your product updates. If they clicked on “team collaboration” features before, send them more collaboration tips.
Exclude inactive users
Users who have not clicked any notification in months are unlikely to convert. Removing them from campaigns keeps your metrics healthy.
💼 Job Portal Website
A job portal connects job seekers with employers. Users can search for jobs, upload resumes, apply for positions, and receive alerts for new openings matching their skills and location.
Audience / Subscriber Target Options – Send notifications to job seekers based on search behavior
Segment candidates by location, visit frequency, time spent on listings, source, and engagement to deliver relevant job alerts and increase applications.
Geo targeting
Jobs are location-specific. A software engineer in Bangalore does not want alerts for Mumbai-based roles unless remote work is allowed. Send jobs within a relevant distance or city.
Frequency of visits
Users who visit daily are actively job hunting. They want frequent, timely alerts. Users who visit weekly may be passively looking and need less frequent, higher-quality matches.
Time spent
Users who spend minutes reading a job description, checking company reviews, or comparing salaries are serious applicants. They need a push to complete the application.
Last visit
Users who have not logged in for 2–4 weeks may have found a job or given up. A “50 new jobs posted” message can bring them back to check for better opportunities.
Device type
Mobile users want one-tap applications or quick save options. Desktop users may prefer filling long forms or uploading detailed resumes.
Time zone
Job seekers often check portals in the morning (7–9 AM) before work or in the evening (7–9 PM) after work. Schedule notifications for these windows in their local time zone.
Users gained (source)
Users who came from a “fresher” campaign need entry-level jobs. Users from an “experienced” campaign need senior roles. Tailor the job level accordingly.
Clicked last 5 notifications
These users are actively applying. If they clicked on marketing jobs before, send only marketing jobs. If they clicked on data science, send data science roles.
First-time visitors
New users have not uploaded a resume or set up job alerts. A notification guiding them to complete their profile improves matching accuracy.
Highly engaged users
Users who apply to multiple jobs, save searches, or set up alerts are your power users. They may appreciate premium features like “see who viewed your profile.”
🎥 Video Streaming Website
A video streaming website delivers video content over the internet in real time, allowing users to watch movies, TV shows, live events, or user-generated clips without downloading files. Users can browse, search, and resume watching across devices.
Audience / Subscriber Target Options – Send notifications to viewers based on watching habits
Target binge watchers, inactive users, mobile viewers, and genre-specific fans to promote new releases, resume unfinished content, and boost retention.
Highly engaged users
These are subscribers who watch multiple videos per week, complete full episodes, or have accounts with watch history. They are your most loyal viewers. For them, you can send new content alerts as soon as a new episode or movie drops.
Best active time
This refers to the specific hours when your audience typically watches content, often evenings (7 PM to 10 PM) or weekends. Sending notifications during these windows increases open rates because users are already in a viewing mindset.
Frequency of visits
This targets users based on how often they return to your platform – daily viewers, weekly viewers, or occasional viewers. Regular viewers can be notified about series finales or marathons, while occasional viewers may need reminders about unfinished content.
Device type
Segments subscribers by whether they use mobile phones, tablets, smart TVs, or desktop computers. Mobile users prefer short, snackable content alerts they can watch on the go. TV users may prefer resume reminders so they can pick up where they left off on the big screen.
Last visit
Targets users who haven’t opened your streaming app or website for a certain period, such as 7 or 14 days. This re-engagement strategy reminds them of unfinished content or new seasons of shows they previously watched.
Time zone
Ensures notifications arrive at appropriate local times. A user in India should not receive a “morning watchlist” alert at 2 AM their time. Scheduling by time zone respects sleep schedules and improves relevance.
Users gained (source)
Segments based on how a subscriber originally found your streaming platform – for example, from social media ads, search engines, or referral links. Social-driven users often prefer viral or trending content, while search-driven users may look for tutorials or documentaries.
Clicked last 5 notifications
Identifies users who have tapped on your previous push alerts. These are warm leads who respond to your messaging. You can send them genre-based recommendations that match their click history, such as more sci-fi if they always click sci-fi alerts.
Exclude inactive users
Means filtering out subscribers who have not clicked or engaged with your last 5–10 notifications. This keeps your deliverability high, prevents notification fatigue, and protects your sender reputation. These users are simply skipped from the campaign.
Life cycle automation
A pre-designed sequence of notifications based on where a user is in their streaming journey. For example: Day 1 (welcome and profile setup), Day 2 (personalized recommendations), Day 3 (reminder to finish first video), Day 7 (premium upgrade or next episode alert). This automates engagement without manual effort.
Ready to start sending smarter push notifications?
Use these targeting options inside your push.leadsarthi.com dashboard.
Each subscriber segment helps you deliver the right message, to the right person, at the right time.
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